Desire and Opportunity Meet
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Automotive sales can be anything for anybody. In the past eight years, we trained everything from Lawyers, Doctorates, Masters degrees, all the way to GEDs. The magic part is that it had nothing to do with who prevailed. After 3000 placements into auto sales, the most prominent trait I notice for long-term success is Desire.
We are proud of the many great people that had the desire to make this opportunity life changing. They are making more money now than anyone would ever offer as a salary. They had the courage and belief in themselves to come to work every day and make something happen and, as a result, improved their position in life. The great news is - This opportunity is available to all comers!
Understanding The Opportunity
Something to Sell - you can come to work every day and look out one window and see millions of dollars in new cars to sell. Look out another window and see millions of dollars in used cars to sell.
Cars are no longer a luxury item reserved for the well to do but something almost everyone has and needs. Last year over 17 million new vehicles were sold, and over 40 million used cars. Subtract what you sold last year from these numbers and that is what you missed.
Some place to Sell From - You are probably sitting in a bright new showroom designed by the manufacturer that cost the dealer millions to build and maintain.
Someone to Sell To - Some dealers spend millions while others spend hundreds of thousands (depending on their circumstances) in marketing every year to drive customers to the store. Most salespeople are going to meet 45 to 55 new people a month that come in - Interested in a NEW CAR...
Payroll - Dealers most significant expense is usually payroll. Dealers have hundreds of people running around a store to support your customer's experience.
Never have to ask for a Raise - No one is going to tell you what you are worth. You decide... You never have to ask for a raise - raises are effective when you are. You have the luxury of self determination.
You Invest Nothing - When you sell and deliver, you earn a percentage of the profit and paid nothing for the assets and capital that generated the sale. The dealer gets the lion’s share however from that he has to pay for everything.
Imagine a franchise opportunity were you did not have to make an upfront investment of capital. Did not have to risk owning and turning assets, and you were guaranteed 25% - 30% on gross profit return (before tax) on everything you sold. It would be a hell of an opportunity.
